2021 - 2022
Campaign overview
The new ‘At Your Cervix’ campaign is encouraging young Western Australians to prioritise cervical screening as an act of self-care. With less than half of eligible Western Australian women or people with a cervix aged 25 to 34 taking part in the National Cervical Screening Program, this campaign is an urgent call for this group to prioritise their health by booking their Cervical Screening Test.
While cervical screening is important for all women or people with a cervix aged 25 to 74, in Western Australia, only 46 per cent of 25 to 34-year-olds took part in the National Cervical Screening Program in 2018–2019.
Funded by the WA Cervical Cancer Prevention Program, the aim of the ‘At Your Cervix’ campaign is to increase these numbers to protect the health of our young communities and ultimately save lives.
Key campaign messages
- We’re urging women or people with a cervix aged 25 to 34 to prioritise cervical screening as an act of self-care with our new campaign ‘At Your Cervix’.
- Currently less than half of eligible people aged 25 to 34 in Western Australia are taking part in the National Cervical Screening Program.
- Women and people with a cervix aged 25 to 74 are invited to have a Cervical Screening Test every five years through the National Cervical Screening Program.
- Cervical screening can prevent the development of cervical cancer by detecting HPV early, before it has the chance to cause cell changes which may lead to cervical cancer.
- Cervical cancer is largely preventable through HPV vaccination and cervical screening, yet 88 Western Australian women or people with a cervix were diagnosed with the disease in 2017.
- Women or people with a cervix are encouraged to book an appointment with their GP when they are due for cervical screening.
- Women or people with a cervix can choose a cervical screening provider through the Healthy WA Service Finder.
